Dead Or Alive singer turned reality TV star Pete Burns has died of a "massive" heart attack, aged just 57.
The Wirral born star passed away on Sunday, according to his management.
2006 was a big year for the vocalist – he divorced Lynne, started dating Michael Simpson and entered the Celebrity Big Brother house.
Following his appearance on the show, Pete released a book and also discussed his surgery mishaps in ITV documentary Pete Burns’ Cosmetic Surgery Nightmares.
Pete revealed in an episode of Celebrity Botched Up Bodies that he had ‘lost count’ of the number of times he has gone under the knife.
The musician, who founded the band Dead or Alive in 1980, admitted he had around 300 surgeries to change his looks.
Changing my face is like buying a new sofa.” He's been keeping a low profile online over recent months, not tweeting at all since early August except for one post on Halloween.
Alongside a bloody picture, he wrote: "Happy Halloween B*****s!!
The music star started having injections in his lips in 2000 and by 2002 had had various cosmetic surgery ops to transform his face.
Pete stepped out with a variety of hairdos in the following years and happily mixed things up, often teaming women’s clothing with fancy dress garments.